The role of e-commerce in reducing the prices of women's fashion

Women’s fashion products are the most in demand among other products because they pay great attention to knowing the latest fashion and fashion, and for this we find electronic shopping sites that are interested in providing the most beautiful and latest releases of fashion and fashion houses and presenting them in distinctive and striking ways, especially the products of international brands that appeal to women with their different tastes, all of this In the context of luring customers and maintaining their loyalty and thus increasing sales, but this same thing was the reason for reducing the prices of these products and their availability everywhere. of marketing strategies to achieve this.

The decline in shoppers’ loyalty to large brands created an opportunity to establish new companies and brands to meet the shoppers’ needs and aspirations in a manner consistent with their financial capabilities. You can find the same or similar product available in several online stores, but at significantly lower prices, through the policies of promoting these websites in Attract new clients.

On the other hand, some studies indicated that the real reason for the low prices of women’s fashion products lies in the fact that women are the least group to leave the house, and therefore they spend a great deal of time sitting on the phone and browsing shopping stores, and for this reason these stores have adopted new methods to attract and urge them to Buy every time they visit the store.